Online Marketing + SEO
Search Engine Optimization (SEO)
Still the big dog when it comes to traffic generation, search engine optimization – or SEO – is a foundation online marketing effort. Stay focused on highly relevant search phrases and, together, we'll achieve search engine rankings that are the envy of your industry. Stone knows all about how the major search engines rank pages - we've been doing it for over 9 years - and we'll put that knowledge to work for you in your SEO campaign.
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Analytics + Reporting
Start with the end in mind. Analytics and Reporting are the online marketing tools that form the foundation for any online marketing program. We'll help identify goals, pick appropriate metrics, and track those metrics month-over-month to ensure your SEO and PPC (Pay-Per-Click) campaigns are tracking. It's exciting to see the results, and those results allow you to make informed budget allocation decisions.
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Content Creation + Syndication
Content is still king. A collection of relevant web content ensures a more successful website visit, higher key-phrase relevancy, and increased quality back-links. Whether it be for blog post management, website content copywriting and copyediting, social media management, you name it. Stone's team of experienced copywriters deliver creative, SEO-friendly copy.
Online PR
Public relations efforts have moved online. The web is where the Press looks for sources. It's where companies keep tabs on their industry. It's where your news needs to be. Stone can assist your team and leverage the web's PR resources to make sure each online press release makes the biggest splash possible.
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Social Media Marketing
Social media sites come and go, but the concept of social networking as a useful online marketing tool has true staying power. Tapping into these online marketing tools is a must for forward-thinking organizations. Stone will help you sort through the options of social media marketing and put together a strategy that will reach your audience while staying true to your company's brand and personality.
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Pay-Per-Click Management (PPC)
When done properly, Pay-Per-Click – or PPC – is a powerful online marketing technique to reach your target audiences. Google & Co. makes it easy for you open an account and start handing them money. We'll work on your behalf to ensure those dollars are put to best use; creating and managing optimized PPC campaigns that reach who you want, when you want, where you want.
Email Marketing
When was the last time you visited a vendor's website 'just to see if there was anything new'? Exactly. If you have something to say, we need to push it out via email marketing or enewsletter. Stone will work with you to design, write, construct, and send your email campaigns ... ensuring that your company remains top-of-mind.
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Need Website Support Help?
Stone provides expert-level hourly support from front-end graphics and coding, to complete site rebuilds. Our team of talented designers, developers, copywriters, and strategists can fix anything you throw at them.
Click here or call 1.866.34STONE.